Value Proposition Design Testing for Developing Fashion Business

نویسندگان

چکیده

In 2019, 90% of start-ups fail with 42% businesses failing due to a lack demand for their product or service. The absence an appealing value proposition that would compel prospective buyers take purchase action was the reason new business start-up's failure. Due massive fierce competition, company should have unique characteristics upon its offered existence be accepted and perceived by market. As business, Olwité, women's clothing from Indonesia, has not articulated because there is no evidence jobs, pains, gains stated actually matter customer; additionally, products add customer. Thus, hypotheses were developed. To test hypothesis, three stages testing conducted based on hypotheses: Interest Validation, Preference Willingness pay Validation through Facebook Ads tracking actions. result related sustainability brand becomes most compelling highest willingness pay.

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ژورنال

عنوان ژورنال: European Journal of Business and Management Research

سال: 2022

ISSN: ['2507-1076']

DOI: https://doi.org/10.24018/ejbmr.2022.7.4.1572